Why a Gifting Strategy is Crucial to Your Business’s Success
I only recommend products I would use myself and all opinions expressed here are our own. This post may contain affiliate links and at no additional cost to you, I may earn a small commission.
It’s our job at Elevate to manage the tactile side of your business and streamline your workflow. As you know, a large part of our days is conquering your to-do list so you have more time to focus on tackling the ‘big stuff’’. Elevate Virtual Assistant Services’ spans from inbox and task management to content creation and beyond. And even though my work involves a lot of the nitty-gritty, I am a huge believer that the little things truly matter.
Now, what I am about to say next might surprise you. One of the administrative tasks I am most passionate about is implementing your gifting strategy. While the importance of gifting may not be as obvious as other responsibilities, like answering customer emails, I’d argue gifting is crucial to creating meaningful relationships with your clients.
Don’t believe me? Let me introduce you to Greetabl.
Why gifting?
Before we dive into the specifics of Greetabl, let’s first discuss gifting as a strategy.
Gifting is an often overlooked and underutilized lever in customer relationship management. If you’re seeking to set yourself apart from the competition, increase referrals, and strengthen your relationships, the added touch of a gift can tackle all three of those goals in a single outreach.
Not sure how to implement gifting into your workflow? There are several options in your client journey to send a personalized gift. Ultimately, you have to choose which approach makes most sense for your relationships.
If you’re looking for ideas, a few of my favorite ways to connect with clients are as follows -
Booking gifts: Send a welcome gift upon booking! This will create a welcoming atmosphere and build trust with your new client.
Surprise and delight gifts: Strategic surprise and delight is a favorite approach at Greetabl. At its core, Strategic Surprise & Delight is about building authentic relationships in a scalable and sustainable way that benefits everyone involved, including the business itself.
Referral thank you gifts: Score an awesome referral? Keep the praises flowing with a referral thank you.
Anniversary gifts: This can range from a myriad of things to suit your business. Wedding photographers can leverage anniversary gifts after the first year of marriage. Any professional can celebrate the clients’ business ‘anniversary’ in partnership with you. Feel free to get creative with this one!
And remember, gifting isn’t exclusively for your clients. According to Forbes, 1 in 4 employees are considering switching jobs post-pandemic. One of the main reasons for this shift is a desire for better company culture.
To help combat any ill feelings due to lack of appreciation, build employee gifting into your routine. Think birthdays, just-because, holidays, and appreciation gifts.
Why Greetabl?
Greetabl makes it easy to send fun, affordable, and memorable gifts.
It’s personal. With a customized message and photos, you have the power to make your Greetabl gifts completely unique to your brand.
It’s easy. Making a photo-customized, branded gift has never been quickier or more simple. You can even schedule your gifts up to 90 days in advance, meaning you can sit down and take care of all your upcoming deliveries in a matter of minutes.
It’s affordable. Greetabl is the perfect gift to fall under the $25 threshold mandated by the IRS. Check out these resources to ensure you’re receiving a full deduction.
How it Works
Pick a design for your card, which can be personalized with photos and a message. The card folds into a box which contains a small gift. The entire gift is hand-assembled to send directly to your recipient for $15-30. By using my code, ELEVATE, you’ll also receive free shipping on all orders.
Get started now at greetabl.com/builder.
