Strategic Roadmapping: The Blueprint for Your Business’s Success

Dec 2

Planning for the future of your business – whether it’s a new year ahead, a new quarter, or even a new month – can’t be accurately done without understanding where you are and where you want to go.

That’s where strategic roadmapping comes in.

At Elevate, we specialize in 1:1 Strategic Mapping sessions that guide you through the 7 key pillars of your business. Together, we'll identify your goals and create a clear, step-by-step roadmap to success.

These sessions can be the difference between feeling uncertain and stuck or feeling confident and experiencing your highest level of success.

And while a Strategic Mapping session can absolutely help when you’re struggling, it can also be exactly what you need to continue your success and take the right next steps when you’re crushing your current goals.

Keep reading to discover if a strategic roadmap is the next right step in your business.

Who needs strategic roadmapping?

Every business owner, leader, and CEO needs to have a strategic roadmap in place at all times.

Here’s the thing: This isn’t a “set it and forget it” kind of project. Once you’ve completed your existing roadmap and met your goals, it’s time to re-evaluate your business and map out what’s next!

There are some specific scenarios you may find yourself in that are especially a good fit for Strategic Mapping:

Your company is growing

Growth is the goal… so this is a GREAT thing! But growth can also pose a lot of questions and create a series of critical decisions.

A strategic roadmap will help you identify where to outsource, where to hire, and how to delegate now that your team (and workload) have grown! With a plan in place, you can handle growth with confidence.

You have an abundance of ideas

It's exciting to have big, innovative ideas, but if you find yourself with 347 ideas scattered between post-it notes, your mind, emails, physical notebooks, and a project management tool… you need some help!

Strategic Mapping will help you put all of your ideas in one place and help you prioritize into a plan for executing them.

You want to launch something new

Whether it's a new service, offer, product, or audience – launching can be overwhelming!

A roadmap outlines the moving pieces, identifies what to delegate, and establishes realistic timelines to ensure a smooth rollout.

You hit all your year-end goals

First of all – congratulations! That's a huge accomplishment. You may also be at a loss, wondering, “Well, what's next?”

This is where Strategic Mapping can give you serious direction and clarity! Mapping out your next-level goals is a daunting task, but you don’t have to figure it out on your own.

Common Problems CEOs Face When Trying to Map Out Goals

Even with the best intentions, many leaders struggle with strategic planning. Here are some common roadblocks we help our clients overcome:

Unclear Vision
If you don’t know where you want to go or why your organization is trying to reach certain milestones, it can be impossible to get anywhere. This usually results in setting vague, unmeasurable goals or overly ambitious targets that will only lead to failure.
Getting Too Complex
While you may want to do it “all,” loading down your roadmap with too many goals, initiatives, and tasks will leave you feeling overwhelmed and unsure of where to start. Strategic roadmapping helps you simplify and focus on what matters most.
Not Doing Your Research
Our Strategic Mapping process starts with a thorough audit of the 7 key pillars of business. Skipping this step can lead to unclear goals and missed opportunities.
Inadequate Focus
You can easily get caught up in too short-term of a view or too long-term of a view. The sweet spot? Planning for the next 6 months to a year, with flexibility built-in. Getting more granular than that can cause you to end up getting lost in the details and not planning big enough, while trying to map out too far in the future will leave you with an outdated plan that isn’t aligned to the current state of your business.

Resistance to Change
If you don’t want to make the necessary changes you need to get where you want to go, you won’t plan for them. That’s why having a thought partner and accountability measures ensure that you stay committed to your goals.

Looking for a Strategic Roadmapping Partner?

We’re here to make strategic planning seamless and effective.

When you book a Strategic Mapping session, you’ll get:

Two 90-minute strategy calls
One follow-up Clarity Call
Clearly defined mission, vision, and value statements
Defined goals and an actionable plan to reach them
Guidance through the 7 Pillars of your business
A goal-oriented action plan for the next four quarters
Personalized Trello board to keep track of next steps and monitor progress to your goals

Say goodbye to overwhelm and uncertainty. Instead, walk away with clarity, direction, and the confidence to take your business to the next level.

Click here to learn more and apply for your Strategic Mapping session today.