One Strategy to Maintain Client Relationships
Did you know that gifting can be a crucial strategy for creating meaningful relationships with your clients? Think about it! How special do you feel when someone unexpectedly gives you a gift or a token of their appreciation because of something you’ve done for them? Probably pretty special!
I am a huge believer that the little things truly matter. Gifting is an often overlooked and underutilized lever in customer relationship management. While the importance of gifting may not be as obvious as other responsibilities, like answering customer emails, I’d argue gifting is crucial to creating meaningful relationships with your clients. Let us help you stand out from the crowd! Keep reading to see how we can effectively help you tackle 3 goals to improve and maintain a positive customer relationship through client gifting.
Tackle These Goals By Doing Client Gifting
Set yourself apart from the competition.
Not everyone puts client gifts into their budget for the year. Or, if they do, they may be generic and not personalized. Stand out from the crowd and spend the appropriate amount of time and effort on a special gift for your client.
Increase retention and referrals.
Another benefit to participating in client gifting is the testimonials you will receive in return. Not only are testimonials important but if your clients feel you are giving them extra special attention both in and out of their work with you, they’ll refer others who need your services to you specifically!
Strengthen Your Relationships
A personalized gift to your client shows that you really care about them and their needs. It lets them know that you put a lot of thought into who they are as a person. It also acknowledges the time you’ve spent with them and the progress they’ve made. Getting to know them over time allows you to personalize such a special gift.
These are just a few of the benefits that come along with utilizing client gifting as a customer relationship management tool. This doesn’t just need to be practiced during the holiday season either; there are many times in your client journey when it is appropriate to send a personalized gift. Ultimately, you have to choose which approach makes the most sense for your relationships.
If you’re looking for ideas, here are a few of my favorite ways to connect with clients:
Sending a welcome gift,
Preparing a strategic surprise,
Sending out referral thank-you gifts,
Sending an anniversary gift, or
Hitting significant milestones in their work with you.
There are endless ways to incorporate client gifting into your business strategy. Sometimes you need a little help to get started and that’s okay! That’s what Elevate is all about. Grab our Complete Guide to Gifting for more ideas and strategies
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Try out these gifting ideas and let us know what you think!
